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About Us

Our Mission

We really enjoy helping people improve their home and lives.

About Us

Putting up your own window treatments is a heck of a lot easier than talking about yourself (seriously; this is worse than writing your own résumé), but here goes.

This is the story "About Us."

Blind Ambition

Blind Ambition

It all started in 2003 when our founder, reverent risk-taker and lean (because he's also an extreme athlete) startup evangelist Rick Steele was looking for window shades to help his young daughter sleep better. Frustrated and floored by the high cost and hassle of finding custom window treatments that fit, he decided to take matters into his own hands. So he started SelectBlinds.com.

Rated one of the Best Online Shops 2020 by Newsweek magazine, we're now one of the fastest-growing internet retailers in the home décor industry. And we continue to grow by leaps and bounds, with millions of super happy customers. (Don't take our word for it. Check out their reviews.)

Our goal? To provide a friendly, relaxed online environment where customers can find high-quality, budget-friendly DIY window coverings that meet their unique needs.

Rick Steele

Happy Team Members = Happy Customers

Happy team members

Happy Team Members = Happy Customers

Why, you ask, are our customers so happy? Because we are! We're happy because we get to come to work each day and have fun helping people save lots of money and time buying beautiful, child-safe custom window coverings. All at ridiculously affordable prices. Which makes them very happy.

We make people even happier by showing them just how easy it is to measure and install our custom window coverings on their own. It's so simple, in fact, if you can hang a picture you can hang your own window blinds! We make DIY disarmingly easy.

Trust us. And if you don't, you can trust our customers:
"We couldn't be any happier with our new blinds. We bought the 2" Premier Wood Blinds [in Ultra White]. I ordered them on-line, they arrived within a week or two, and they only took me about 20 minutes to install. They were made perfectly to the size I ordered. The whole process was as simple as could be." - Dave R.
If Dave can do it, you can too!

Safety First

Safety First

Child safety is a really big deal to us. Really big. HUGE. That's why we were the first online retailer in our industry to offer a cordless option on every single product we offer, waayyyy before it became mandatory in 2018. Every. Single. Product. Because we're committed to helping our customers prevent the needless deaths and injuries that occur every day from strangulation hazards posed to children (and pets) by corded window products. That's why we offer free cordless options on more products than any other company.

Safety first
"Using the guide on your site we measured and ordered three Classic Light Filtering Cordless Cellular Shades. They look fabulous, block the sun if needed, and give us privacy at night. Our small grandchildren can't get tangled up in cords with the cordless feature. I don't even need to put up a valance because they look great just the way they are. Thank you!" - Anne B.

Quality, Custom Window Coverings

Quality, Custom Window Coverings

We don't want to brag, but we will. Just a little. Here are just a few of the shows and networks our high quality, custom window coverings have been featured on.

  • Netflix
  • Tiny House Nation
  • Home Free
  • HGTV
  • TLC

We're Very Influential

We're Very Influential

We're very social, too. Designers, DIYers, popular bloggers and influencers of all things interior design like us. They REALLY like us! And we love being inspired by and collaborating with them. In fact, we're the go-to supplier of custom window treatments for dozens of DIY decorators who participate in the bi-annual One Room Challenge™ sponsored by Better Homes and Gardens. Interested in collaborating with us? Just click here.

How We Create Your Custom Window Coverings

How We Create Your Custom Window Coverings

Curious about our quality? Relax. It's the same (or better!) than the Big Brand Names like Hunter Douglas and Levelor. We put together this little Academy Award-winning video (well, we think it should be anyway) to show you just how well made your custom-crafted window treatments are.

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