SelectBlinds Announces Executive Changes

Tempe, Ariz. -- SelectBlinds LLC, the leading online retailer of independently branded window fashions, announced that Al Silverberg has retired from his role as Chief Executive Officer. Satya Sivunigunta, formerly Chief Digital Officer of Conn’s Home Plus will join SelectBlinds as Chief Executive Officer.

Silverberg joined SelectBlinds in August of 2005 as Chief Executive Officer. Prior to joining SelectBlinds, Silverberg held the position of CEO for Uniden America. He was instrumental in the success of SelectBlinds over the last 16 years but his legacy is in his drive to create safe, cordless options on every product SelectBlinds sells to help ensure child safety. On March 31, 2016, became the first custom window covering company to offer cordless on ALL products due to Silverberg’s passion for and persistence in the #gocordless movement. SelectBlinds wishes Al all the best in his retirement and is forever grateful for his commitment over the last 16 years.

“I have never been more excited about our future than I am today,” said Rick Steele, founder and current Executive Chairman of SelectBlinds as he announced Sivunigunta is the new SelectBlinds CEO.

“Satya is a husband, dad, and true expert in leading large teams to big success in the direct-to-consumer and eCommerce arenas,” Steele continued. “These were the main qualities I was looking for in our next leader. . . in that order. He’s learned from the best at Microsoft, Nike, Ogilvy, Conn’s, and more. Today and into the future, SelectBlinds is going to continue doing what we do best: building the best user experience for the customer, offering industry-leading innovative products, and making it easier than ever to measure, buy, and install. Satya is the right man, with the right experience, to lead this charge.”

Prior to his career at Conn’s Home Plus, Sivunigunta held senior leadership positions at JCPenney, Chico’s, Ogilvy, Microsoft, and Nike.

Steele founded SelectBlinds in 2003 and has held the role of Chief Marketing Officer since. With the change in leadership, Steele will be continuing in his more advisory role as SelectBlinds’ Executive Chairman. 

- - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - 

About SelectBlinds: SelectBlinds is an online retailer of independently branded window fashions. It is the highest-rated, most reviewed online window treatment company in the United States, with over 300,000+ customer reviews. 

Ranked as one of the “Best Places to Work” by the Arizona Republic and Phoenix Business Journal, SelectBlinds currently has over 100 employees. In 2016, became the first custom window covering company to offer cordless on ALL products, leading industry efforts to change manufacturer safety standards and help prevent the child deaths and injuries that result annually.

Was this article helpful?