Engages Performance-Based Marketing Company LinkShare Corporation Menu

Phoenix, AZ (November 7, 2005) – As an extension of its current direct customer outreach initiatives, has enlisted performance-based marketing leader LinkShare Corporation to help manage its new online affiliate marketing program.

The partnership with LinkShare Corporation allows the company to reach thousands of potential customers and build strategic online alliances with other Web entities through performance-based partnerships.

Using proprietary tools and technologies provided and managed by LinkShare, can now target and track topic-specific outreach mechanisms including banner ads and click-through links. LinkShare's tools and services will allow to monitor its Web success even closer and help its customers find other appropriate items on partner sites connected to

"The partnership with LinkShare is two-fold," said Al Silverberg, President of "First we intend to reach as many consumers interested in our products when and where they want it in a non-obtrusive way. Second, as an online company, we'll also be able to help other non-competing vertical companies reach our customers with time- and topic-appropriate services and products." is one of the Internet's largest and the fastest growing retailers of quality blinds and shades and its products regularly appear on ABC's Extreme Makeover: Home Edition. The Web only company will directly benefit from the LinkShare partnership through its cost-effective approach and also allow it to generate additional revenue when customers "click and buy" at other affiliate and merchant sites.

"With its exposure through leading television partnerships and a strong Web presence, is a leader in the rapidly growing home improvement space," said Heidi S. Messer, President and COO of LinkShare Corporation. "Using LinkShare affiliate marketing, will have the ability to expand their reach online through widespread performance-based partnerships."

How LinkShare Affiliate Programs Work
An "affiliate" is sales partner who promotes a "merchant" in exchange for a commission on leads or sales paid by the merchant. Affiliates act as a "virtual sales forceTM" for merchants, and LinkShare is the trusted third party that brings the parties together. LinkShare tracks and reports on every ad or placement, and provides proprietary services and tools to help merchants optimize their performance. Merchants pay affiliates only when a commissionable action occurs—such as a sale or generation of a customer lead. Merchants receive a tool to help acquire new customers cost-effectively, and affiliates receive the opportunity to work with hundreds of leading online merchants to help efficiently monetize their site traffic.

About sells its own superior line of custom-made window blinds and shades. Headquartered in Phoenix, Arizona, is a division of RISTAL Inc. Select Blinds offers tremendous pricing and convenience when buying wood blinds, faux wood blinds, cellular honeycomb shades, vertical blinds and bamboo/woven woods.

About LinkShare Corporation

LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and e-mail initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney,, American Express, Avon Products and Dell. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports. Rakuten focuses on new business development and increasing its scope in order to improve and diversify service offerings. Rakuten is a publicly traded company in Japan (JASDAQ: 4755).
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