Nashville-Area Mom’s Heartfelt Nomination Shares Young Child’s Dangerous Encounter With Corded Window Blind 

NASHVILLE, Tenn. & PHOENIX – July 5, 2016 –, a leading online retailer of custom window coverings, today announced that the first winner of the Project Cordless giveaway is Amy Shannon of the Nashville metropolitan area in Tennessee. is partnering with Parents for Window Blind Safety (PFWBS) for the Project Cordless giveaway to upgrade an entire home, apartment, military housing unit or daycare facility with custom cordless window coverings at no charge each month. 

Shannon’s nomination shared that her 4-year-old son recently injured his neck on a window blind cord the same day after the family had raised window coverings to replace screens. Raising window coverings causes cords to become long no matter how short you cut cords. The incident prompted Shannon to enter the Project Cordless giveaway and to help spread the word to other caregivers about the danger of corded blinds.

“Winning Project Cordless is amazing. My husband and I can’t thank those involved enough for making it possible,” said Shannon, the mother of four children ages 2 to 11. “The move to cordless window coverings is so comforting, especially after experiencing a frightening incident with one of our kids and a corded blind.”

As a winner of Project Cordless, all 20 windows of the Shannon’s two-story home will be measured for and installed with 100 percent cordless window coverings for free from Shannon will have the opportunity to choose from a wide assortment of safe and stylish custom cordless window coverings available at On March 31, 2016, became the first custom window covering provider to transition to a 100 percent cordless offering, helping to pave the way for change in the window covering industry. 

“The Project Cordless giveaway is an action-oriented initiative meant to show firsthand how cordless window coverings can help make our homes safe and beautiful,” said Rick Steele,’s co-founder and CMO. “We welcome additional Project Cordless nominations and can’t wait to transform more homes this year.” 

Enter for Free Cordless Window Coverings
Go to to submit a 30-second video to nominate your friend, yourself, colleague or family member for Project Cordless. Nominations will be accepted now through 12 AM, January 1, 2017. Share your inspiring stories of individuals that have shown strength in ways you never thought possible. And let’s make every home safer, more beautiful and cordless.

#GoCordless Movement
The Project Cordless giveaway aligns with’s #GoCordless Movement that kicked off earlier this year. is asking consumers and the industry to join them in the #GoCordless Movement to help prevent needless deaths and injuries by creating safer living environments. Go to for more information or to share on social channels. 

Tennessee Family Impacted by Deadly Corded Window Coverings
More than 20 children a year in the United States, on average, are injured or killed by a window covering cord, according to statistics maintained by Parents for Window Blind Safety (PFWBS). A child can lose consciousness in 15 seconds, and a life can be lost in one minute. Cord-related window covering accidents are known as the silent killer and have happened while caregivers are just steps away, shared Linda Kaiser of PFWBS. Linda and her husband Matt formed PFWBS in 2002, after their daughter, Cheyenne Rose, died as a result of being strangled by a window blind cord. 

Kaiser works closely with impacted families like the Shero family of Tennessee, who experienced the danger of corded window coverings. The Shero family lost Colton, their young son, in 2013 to a cord-related blind incident in less than 60 seconds, which is about the time it took to make a child’s snack. 

“Through Project Cordless and the #GoCordless Movement, together we can help transition to a 100 percent cordless environment that is kid safe and pet safe and help prevent needless deaths,” Steele said.

As encourages the industry to go cordless, the company will continue to offer its free cord cleat program and honor product warranties on items no longer available at

Phoenix-based, a subsidiary of parent company, is a leading online provider of custom window coverings. Established in 2003, the company has more than 1 million customers. is dedicated to offering blinds and shades with all the safety and efficiency features consumers need at competitive prices. All products sold by come with a 90-day satisfaction guarantee. With a focus on safety and style, the company became the first custom window covering provider to go 100 percent cordless on March 31, 2016. The company was recently recognized by Harvard University/Harvard Business School with the 2015 Humanitarian of the Year Award for working to transform the window covering industry to cordless.

Lisa Hosman, 480-302-5167


Willow St. Agency for
Sheri D. Smith, 214-454-3969

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