SelectBlinds - Our year in review


by AL__-S 18 Dec 2013

Hi. I’m the CEO of SelectBlinds, and I’d like to take a moment of your time to share with you some of the things we implemented in 2013 as a way to help you find the best window covering solutions for your specific need. Please read this with the thought in your mind that that this information sharing is being done as a way to get some feedback from you.

We sell window blinds and window shades, as well as drapery and curtains. Blinds and shades are not like cell phones, computers or televisions. Those types of products have major technological improvements each year. Window coverings do improve, but more so in regards to their fashion correctness, or safety worthiness. Select Blinds confirms our decisions in a very basic way. We present our window covering selection on our website, and based on your buying habits, we make a determination as to the validity of our assortment. So, having said all of that, we’d be thrilled to get your feedback on the following:

Cordless shades

We challenged the window covering engineers to make more products with cordless lift systems. There are two main reasons for this. The first is safety. If there is no cord on your window shade, there is no possible way that a child or pet will get tangled up in it. That is not to say that shades or blinds with lift cords are a hazard. They are not. We have taken precautions to insure that we are offering the safest window coverings possible. The second reason for cordless is fashion. I’m going to go way out on a limb here, and make the comment that there has yet to be a situation where someone has put up new window shades, and had a friend or relative see them and say, “Wow, I really like your new shades, and what an attractive lift cord”.

 

Lift cords are ok, and they can be wound onto a cord cleat to keep them from just laying out on the floor, but for me, I’ll go cordless, if possible. So, the selectblinds brand offers more products as cordless only, and more products with the cordless option, than ever before.

 

Partnerships

We have expanded our partnering to include The Good housekeeping label, and the Disney brand. These are both well known and well respected names that are a great way for us to showcase more than just our own highly rated SelectBlinds brand. The Disney shades can be ordered with your child’s favorite Disney character on the face of the roller shade or honeycomb shade. And of course, these shades are only offered with a cordless lift system. Everyone trusts the Good Housekeeping seal, and so far, the results have shown us that our visitors like the label. The SelectBlinds @Home Collection, inspired by the renowned designer, Carriann Johnson, continue to bring fashion forward products to the mix. 

Draperies

Window blinds and shades look great by themselves, and all of our window coverings include an attractive head rail, and/or valance. Sometimes you just want more, and draperies are one of the best solutions. We just launched this line in November, and so far the verdict is very positive.

Thanks for allowing me to encroach upon your valuable time. If you are so inclined, please let us know if you believe that we are headed in the right direction, and also let us know what else we can do to make the SelectBlinds on-line store better. 

 With sincerity and appreciation,

Al Silverberg, CEO of Select Shops

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